Aprende como usar “Used to” en inglés aquí:

We use used to to talk about habits that happened in the past but are now finished. The biggest differentiation from standard past tense is that used to refers to something that regularly occurred, or was a habit. It usually implies that circumstances have changes, which prevents the habit from continuing. It is not used to say what happened at a past time, how long it took, or how many times it happened.

Used To

used + infinitive = FORM A

  • I used to smoke a pack of cigarettes a day. (Implies that the speaker smokes less or not at all.
  • We used to go to Giovanni’s every Friday night for pizza.
  • When I was single, I used to drink a six-pack of beer several times a week.
  • I used to crave chocolate-covered pickles when I was pregnant.

Questions & Negatives – you can form questions and negatives with used to, but remember, only for past things or habits that have ended.

  • Did Jerry used to visit more often?
  • What did you guys used to do together?
  • I never used to like opera. OR I didn’t use to like opera.

Be/Get Used To

Although this phrase is similar, the meaning is very different from the standard used to. To be used to something is to be familiar with something, or has experienced it so much that it is no longer abnormal, strange, or new.

be/get + used to + noun or noun phrase = FORM B

  • Some people think natto is weird, but I grew up here so I’m used to it.
  • When I first arrived in Peru, I thought everything was so spicy and I had trouble finding foods I could eat. Now I’m used to spicy food and I love aji!
  • Getting up early was so rare before they had kids. Now they don’t have a choice so they’re used to it!
  • When I first moved here I wasn’t used to the accent so I couldn’t understand anyone!
  • You’d better get used to the weather here if you want to stay here.
  • She’s having trouble with her new schedule, but soon she will get used to it.

And an example of both forms in one sentence:

Night shifts used to (in the past) feel long and difficult, but I’m used to (they’re no longer new) them now.

 

Lecciones de inglés con “Used to”

Practica como usar “used to” en estas lecciones seleccionadas de nuestro curso EnglishNow aquí:

 

The Future of Video and Advertising

Marketing and advertising is headed in one direction: online video.

Topics: Technology Business Skill Point: Forms of Used To

Many marketers and advertisers remember the day when it cost an arm and a leg to get just a few words or images in front of potential customers, but now those days are behind us. It used to be expensive, but now just about any business or even freelancer can afford to use text, image, audio, and video ads on the Internet.

More and more news networks are trying to become like online television. And we’re not referring to just Netflix and Hulu, who stream videos produced by other companies. AOL, Condé Nast, and Google all presented various news shows and elements to potential broadcasters in the last few months. Even Disney is looking to expand online; the Walt Disney Company recently bought Maker Studios, famous for producing the YouTube video series “Epic Rap Battles of History. Despite the content being a little risqué for their standard clientele, Disney wants an effective distribution platform in the changing media market.

The World Wide Web was a completely fascinating and confusing alternative universe when it was born; believe it or not, that was 25 years ago. The Internet has grown exponentially each year since 1989, and continues to evolve. From email and search engines to #hashtags and smart phones, the Internet is a hub for tech geeks, soccer moms, and teenagers alike as well as a tool with unequaled reach and influence. We’re used to the hyper connectivity of the modern world, and that’s not going away anytime soon.

Marketing is certainly finding a new home online, with videos at the helm. Cisco forecasts online video will make up almost 70% of consumer Internet traffic by 2017. Most companies are increasing their yearly video budgets, and hiring Directors of Video Strategy to manage those creative funds.

Michael Litt over at Vidyard gives a list of predictions for what all this means. Internet is replacing television, but it’s doing so with TV shows, series, and TV-like commercials. We’ve selected three of his predictions to discuss in more detail:

  1. The future of Internet is television
  2. Every company will become a media company
  3. The press release will become a video

The Future of Internet is Television

The first one is pretty obvious – the Internet is already pulling viewers away from cable companies, and with Netflix, Hulu, and HBO Go streaming everyone’s favorite shows, it’s easy to see the Internet moving in that direction. If you want to stay in the game as an online advertiser, you’re going to need to branch out into commercials for online television series and YouTube videos.

Every Company will become a Media Company

Litt doesn’t mean that other kinds of companies will be going out of business, but that creative media is the future – and if you want to survive, you’d better embrace it. Regardless of a company’s area of expertise, all companies will have to get used to media as a way to attract and engage new and existing customers.

The Press Release will become a Video

This one is a little more interesting, and probably a little further on the horizon. Press releases began as a way for newspapers to share information about companies with the general public. Nowadays when things go “over the wire,” it usually refers to the Internet. PR Web, Marketwired, and other online press release services have quickly taken over the distribution market, and the next big step will be in the form of video press releases. This is a different ballgame for SEO marketing, but only time will tell how accurate this prediction is.

In marketing and advertising, all things lead to video.

Reading Comprehension

Writing

INTERMEDIATE: Do you work for a company that takes advantage of clever online video advertising techniques? Do your competitors? Discuss the reasons to follow or ignore the statements and advice from this article in 2-3 paragraphs.

ADVANCED: In 200 words, explain one or more commercials or advertisements that you remember. Describe what made it memorable, and whether or not it encouraged you to buy a product or support a cause.